The best corporate events have concrete and achievable goals associated with them. Which makes sense given the cost and scope of planning that goes into each of them. If you`re new to planning corporate events or just looking for more inspiration to help you achieve your business goals, we`ve got you covered. Whether you`re hosting a conference or a golf tournament, companies use corporate events to bring people together to build interpersonal relationships that couldn`t exist in the structured office environment. Here is an overview of the different types of corporate events. Best for these business goals: Increase product or brand awareness, increase sales, position companies as experts We`re going to clear up some of this confusion by focusing on the six best types of events for businesses and what you can expect from everyone. We will also include many special features to boost your planning. But first, a short definition: by visiting an international or local trade show, companies can increase their revenue by generating promising business relationships. This is a great opportunity for startups and well-known companies to publicize their projects and expand their networks.

Description: Here, companies usually spend more money per person to organize these events. Executive retreats and incentive trips typically last between three and five days, and planning requires careful attention to site selection, accommodation, transportation, dining, business meetings, golf, and other activities. Ideal for these business goals: product training, employee training, certifications or courses, developing or strengthening long-term customer loyalty The rapid growth of startups around the world is the main reason why investments in product launch events are increasing every year. To make this work for your business, develop a foolproof marketing strategy for every step of the event organization to maximize attendance and attract your target audience. 6. Product launch – A product launch is a tool that can be used to increase the anticipation of a product launch. These types of events are usually aimed at retailers or distributors. In this section, we cover the four most useful types of corporate events. Each type includes a brief description of what it is, as well as details about the business goals it`s best for, the types of venues you need, how to plan the layout of your event, and real-world examples of big brands you can actually learn from. Let`s get started right away! Objective: These programs allow a host to spend informal time with their guests in a non-traditional setting, giving both parties the opportunity to build relationships and learn about shared business priorities. Statistics show that corporate event planners will spend 22% more on product launches in 2018 than the previous year. What are the other types of corporate events where so much noise is being made today? To answer the question, we`ve compiled a list of the top 10 trending event formats for businesses.

Annual holiday parties or year-end events are an opportunity for a company to show its employees how much another year of hard work and loyal service has meant to them. In a corporate environment, the board of directors and shareholders usually meet to discuss development and improvement agreements. Some tips want to have it in one environment outside the store rather than another. This is where new initiatives and business ideas are developed for the company and are a great way to check how the company is doing with its goals. When trying to choose the right event style for your business, the goal and audience are the most important thing you need to know before you start planning. This way, you will know exactly what kind of event you need. Team-building events can mean a range of things, from fun and entertainment to learning and development events where the team thinks about business processes. Team building events are focused on connection, development and innovation. Practical example: The Academy of Business Leadership organizes several one-day seminars entitled „Got Big Dreams?”. Participants range from Grade 8 students to second-year students who have big dreams that typically involve a certain level of entrepreneurship. Guest speakers guide them through a variety of exercises and discussions that help them turn their ideas into reality, as well as through the next concrete steps to start their own business.

The types of events can be divided into businesses, individuals or charities. Corporate events focus on businesses and customers, while private events are more likely to be recreational events and charity events serve philanthropy. Ideal for these business goals: Generate new ideas, accomplish a specific task, make important decisions, establish partnerships Leaders should maintain a friendly and positive atmosphere in their company. Whenever there is a reason to celebrate an achievement or a special milestone, hosting business lunches is a great way to show respect. Ah, Golf. the universal language of business people all over the world! Description: Introductory events aim to generate media coverage and industry enthusiasm prior to the release of a product. These events can include a flashy introduction to the product, as well as addressing the company`s top executives. Big product launches also look more like big parties with well-known guests, dinners and entertainment, depending on the industry. Apple and Tesla are two companies that have perfected the model. As you can see, there are many events you can choose from when it comes to business development planning. Events are used for a range of things, from marketing to sales, or to connect with customers, team members, and people in the industry. 7.

Incentive travel – The main purpose of incentive travel is to encourage employees to achieve ambitious business goals in order to increase sales. b. Club Events – Club events are made up of people in similar professions. These types of events are organized to provide attendees with additional information about events in their industry and networking opportunities. If you are a company that trains other people. Workshops and short courses are a great way to add extra layers to your business. Plus, small, intimate groups in workshops and classes allow for more connection and give your guests more opportunities to be exposed to your business and the industry. Goals: Entertain and reward employees or nurture a company`s reputation Better for these business goals: Showcase a variety of old and new products, connect face-to-face with your audience, accelerate lead generation, create sales/marketing contact lists A trade show is about the industry, not the company itself. If you`re in the automotive space, you can attend an auto show where all your competitors attend to show what they can do for their customers and customers. It`s about networking and getting more information.

There are a lot of elements that go into a living room, from displays to lighting to other technical aspects. They are perfect for creating brand awareness and new leads for businesses. The ANA B2 Awards gala recognizes renowned business-to-business agencies for a variety of roles, including global branding, new media strategy, and successful product launches. .